Bachelor of Science in Business Administration - Marketing
| Code | Title | Credit Hours |
|---|---|---|
| Wellness | ||
| APPH 1040 | Scientific Foundations of Health | 2 |
| or APPH 1050 | The Science of Physical Activity and Health | |
| or APPH 1060 | Flourishing: Strategies for Well-being and Resilience | |
| Core A - Essential Skills | ||
| ENGL 1101 | English Composition I | 3 |
| ENGL 1102 | English Composition II | 3 |
| Core B - Institutional Options | ||
| MATH 1552 | Integral Calculus | 4 |
| or MATH 1712 | Survey of Calculus | |
| CS 1301 | Introduction to Computing | 3 |
| or CS 1315 | Introduction to Media Computation | |
| Core C - Humanities | ||
| Any HUM | 6 | |
| Core D - Science, Math, & Technology | ||
| Lab Science | 4 | |
| Lab Science | 4 | |
| MATH 1551 & MATH 1553 | Differential Calculus and Introduction to Linear Algebra | 4 |
| or MATH 1711 | Finite Mathematics | |
| Core E - Social Sciences | ||
| Select one of the following: | 3 | |
| The United States to 1877 | ||
| The United States since 1877 | ||
| American Government in Comparative Perspective | ||
| Government of the United States | ||
| American Constitutional Issues | ||
| ECON 2105 | Principles of Macroeconomics | 3 |
| ECON 2106 | Principles of Microeconomics | 3 |
| Any SS | 3 | |
| Core F - Courses Related to Major | ||
| ACCT 2101 | Accounting I: Financial Accounting | 3 |
| ACCT 2102 | Accounting II: Managerial Accounting | 3 |
| MGT 2106 | Legal, Social, Ethical Aspects of Business | 3 |
| MGT 2210 | Information Systems and Digital Transformation | 3 |
| MGT 2250 | Management Statistics | 3 |
| MGT 2255 | Quantitative Analysis for Business | 3 |
| Major Requirements | ||
| LMC 3403 | Technical Communication, Theory and Practice | 3 |
| MGT 3062 | Financial Management | 3 |
| MGT 3101 | Organizational Behavior | 3 |
| MGT 3102 | Managing Human Resources within a Regulatory Environment | 3 |
| MGT 3300 | Marketing Management I | 3 |
| MGT 3501 | Operations Management | 3 |
| MGT 3599 | Career Development Workshop | 1 |
| MGT 3660 | International Business | 3 |
| MGT 3659 | Foundations of Strategy | 3 |
| Marketing Concentration | ||
| Select three of the following (Group A): 1,2 | 9 | |
| Marketing Research: Analytics | ||
| Digital Marketing | ||
| Marketing Practicum | ||
| Special Topics in Management | ||
| Concentration Electives 1,3,4,5 | ||
| Group B: | 9 | |
| Pricing Strategy and Analytics | ||
| Social Media Marketing | ||
| Product Planning | ||
| Personal Selling and Sales Management | ||
| Strategic Brand Management | ||
| Advertising & Promotion: Integrated Marketing Communications | ||
| Services Marketing | ||
| Consumer Behavior | ||
| International Marketing | ||
| Special Topics in Management | ||
| Group C: | ||
| Managing Product, Service & Technology Development | ||
| Business Analytics | ||
| Revenue Analytics | ||
| Non-MGT Electives | ||
| Non-MGT Electives 6 | 6 | |
| Free Electives | ||
| Free Electives 7 | 10 | |
| Total Credit Hours | 122 | |
Pass-fail only allowed for Free Electives.
- 1
C-minimum required
- 2
MGT 4803 must have title of Marketing Research: Tools and Design.
- 3
MGT 4803 must have title of Understanding Markets with Data Science or Sustainable Marketing
- 4
Students must select one of two options: (1) they may select 9 credit hours of coursework from Group B or (2) select 6 credit hours of coursework from Group B and 3 credit hours of coursework from Group C
- 5
Students may apply unused Group A elective courses toward Group B electives
- 6
Any courses except for MGT or ACCT
- 7
Maximum 3 credit hours of internship; Maximum 9 credit hours of undergraduate research; Maximum 3 credit hours of Special Problems/Independent Study